Month: July 2014

Can Waiting Time be Turned into a Positive Experience on the Web?

Web Design Blog, Creative Design News, Branding Tips - Beyond

ux design, uxIn today’s fast paced society, waiting has become something that many of us like to avoid wherever possible. This is just as true on the web as it is in the real world. Studies have found that we are not only much more aware of the passage of time (or apparent lack of it) when waiting, but the more we have to wait, the more we focus on counting minutes that end up seeming like hours. Of course, sometimes having to wait is unavoidable, so just how can this experience be turned into something positive?

Firstly, it’s important to identify a few rules that apply when we wait. Apart from time passing slower, there are some key points that standout. Uncertain and unexplained waits tend to feel much longer than ones that have a time limit or reason. We are also more likely to wait if we know we are…

View original post 187 more words