You never want to be on a different page when it comes to working with your clients. Whether you’re designing a web page or a flyer for a business, it needs to align with your clients goals and story.
You must learn to learn about your client. By understanding your client, you will also understand the depths of the problem that your client has.
Here are some questions that you can ask your clients to best help them out:
1. What is your company’s main objective?
This is one of the most important things you need to understand before you start your project. Sure, you can look at the “About” page on the company site, but what will the owner do or say to help you understand the company’s objective?
2. What are you looking to get out of the project?
What is it exactly that the client wants from you. Do they want a logo that can help build the bridge between their company and the public? A logo that can help initiate a relationship to their customers? Without this knowledge, clients can end up disappointed if you can’t picture what it is that they want you to do for them.
3. Who are your competitors and how are you different?
You need to know this because this is where a bulk of your research is going to be. You need to know how successful businesses in the same industry are able to be successful. You also need to spend time on figuring out how your client can rise from the pack.
4. What is your target audience and what is your typical customer?
As a designer, most of the problems you are going to solve is going to involve getting potential customers to see the client’s product/service. Asking your client this question will allow you to research the demographic in order to best come up with a solution based on how these group of people think and feel.
5. Why choose me for your project?
What does the client already like about you or your work? Make sure learn what it is that is attracting your clients because they’re going to be expecting those qualities in your project.
These are some good questions to ask your clients before you start your project. There is no such thing as asking too many questions so feel free to come up with your own key questions and share them below.