A website is a huge marketing tool for your business. It is very difficult to keep your website standing through the test of time. To keep you and your business from falling behind in your industry, here are ways you can tell it is time to redesign your website.
1. Leads are no longer coming from your website.
If you are tracking your analysis on your website and see that your views are not congruent with your leads, it is time for a redesign. This would indicate that your website is no longer responsive, and your website isn’t holding well with your customers. By updating your site’s framework and user interface, viewers will have a more enjoyable experience utilizing your website.
2. Your site clearly looks dated.
It is common for website owners to not know if the look of their website is outdated. The standards of web design changes quickly and even though you are managing the core of your business, it can be very easy to dismiss them. There are sites that have not been updated since before HTML5 and it clearly shows.
3. Your business has changed.
Whether your business has changed plans, focus, or image, your website is going to have to change to compliment it. Your website is a powerful marketing tool, and has a unique ability to give your customers a five second explanation as to what your company is all about. If your business changes and your website has yet to follow, customers are required more time on your website which can easily tune them out.
4. The industry has changed since your last update.
When an industry changes, it is because the technology within that industry changes. A good amount of those changes are complimentary to your website, so it is very important that your business does not miss out or you will fall behind very fast.
5. Traffic has declined.
The amount of visitors dropping can be due to either a SEO issue, or that your competition has addressed reasons 1-4 and you have yet to follow. Always try to be a step ahead of your analytics and find the root cause of the traffic drop. It is very likely that it is time for a redesign.